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Dreamforce, Salesforce's annual mega-event, brings together professionals, experts, and enthusiasts from all over the world to learn, network, and explore the latest innovations in the realm of customer relationship management and technology. Whether you're a seasoned...
So, you failed your Salesforce Certification Exam. It’s not a good feeling, especially after all of the work you’ve put in with hopes of a better outcome. But failing Salesforce Certification Exams, not just once but several times, is quite normal! These exams are...
Did you know on average approximately 7% of all emails end up in the spam folder? According to The 2020 Email Delivery Benchmark Study, only a little over 80% of all emails sent, actually reach the inbox. So while the email marketing channel yields one of the highest...
Marketing software is a $121 billion dollar industry. The industry is growing and shows no signs of slowing down. Known as the Martech 5000, a supergraphic that identifies all of the Martech solutions currently available, this graphic, as of 2020, indicates there are...
Introduction As businesses look for ways to broaden their brand visibility and enhance customer experience, you will need to utilize different tools and methods to achieve your digital marketing goals. Salesforce Marketing Cloud allows you to manage different...
When you’re creating assets in Pardot, you’ll have the option to create custom URLs for more than just landing pages but for images, custom redirects, and other assets. So when we’re creating these URLs, especially for landing pages, we want to consider SEO, because...
Queues help your teams manage leads, cases, service contracts, and custom objects. Records can be placed in a queue manually or through an automatic case or lead assignment rule, and the records will remain there until they're assigned to a user or taken by one of the...
With the existing functionality in Pardot, it is quite difficult to capture survey information. Years ago, I remember building out an email template for a customer satisfaction survey, rating our service from 1 - 10. We used 10 images, each had a number from 1 - 10,...
You may have heard about Pardot Snippets but just haven’t had the chance to start using them. We'll provide you with a quick overview of Pardot Snippets so you can get started using them. What are Pardot Snippets? Pardot Snippets are reusable pieces of content. They...
How can you politely ask your unbsubscribed prospects to opt back into receiving your emails? Pardot Prospect Resubscribe is how. With this feature If you haven't already done so, you can easily allow opted-out prospects to resubscribe to your emails when they engage...