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Marketing Cloud
When To Use Pardot, Marketing Cloud, Or Both

When To Use Pardot, Marketing Cloud, Or Both

Marketing software is a $121 billion dollar industry. The industry is growing and shows no signs of slowing down. Known as the Martech 5000, a supergraphic that identifies all of the Martech solutions currently...

Salesforce Marketing Cloud, A Detailed Overview

Salesforce Marketing Cloud, A Detailed Overview

Introduction As businesses look for ways to broaden their brand visibility and enhance customer experience, you will need to utilize different tools and methods to achieve your digital marketing goals. Salesforce...

Pardot Einstein Behavior Scoring – Getting Started

Pardot Einstein Behavior Scoring – Getting Started

Getting Started with Pardot Einstein Behavior Scoring Pardot Einstein brings together AI and Machine learning functionality to Pardot users. It allows users to become more efficient and focus on the right kind of...