Salesforce for Media & Communications
Building a Dynamic CRM for Audience-Driven Companies
of IT leaders say a lack of integration causes disconnected customer experiences at their companies.
Creating a Customer Experience that keeps them coming back for more
Navigating consumer behavior is possible with Salesforce. With a lean tech stack, you’ll be able to leverage the data to help you understand your customer’s trends in consumption, so you can leverage that information to make data-driven decisions in real-time. With the ability to pivot so quickly, and the consumer craving more immersive experiences, you’ll be able to uncover and generate new revenue models based on what the consumer actually wants.
Prevent subscriber frustration and offer streamlined and personalized onboarding to improve subscriber engagement, increase the lifetime value of the subscriber, resulting in a decrease in churn. When you ask for media preferences you’ll be able to tailor their experiences, creating happy customers. With Salesforce, you’ll be able to make that data available to all of your teams, so whenever someone engages with your customer, no matter what department they’re from, no matter what channel they’re on, it will be a seamless, personalized, and successful experience.
Building a Customer-centric Brand
Increase acquisition and retention by leveraging data to make predictions on what your customers prefer.
Being a customer-centric brand means you’re putting the customer at the center of everything you do. With a lean tech stack and the removal of data silos, you’ll be able to give your teams a clear view of the customer. Marketing and services teams have a single view of the consumer, with information such as subscriptions, usage, and billing. They’ll be able to give consumers personalized 1:1 experiences at each point in their journey. Your team will be able to predict at-risk customers and reach out and engage with them prior to them moving onto a competitor. Your sales team will have a clear view of your customer’s usage, allowing them to reach out and offered potential opportunities in order to upsell/cross-sell relevant options. Finally, marketing teams will be able to deliver personalized content in 1:1 journeys.
Increase acquisition and retention by leveraging the data to make predictions on what your customer’s preferences are and impress them with recommended content, product offerings, and opportunities based on what actually interests them. Your users can join the community to help answer each other questions. They’ll even get rewards for their engagement, in turn becoming real advocates for your brand, creating a level of unparalleled customer loyalty.
WHAT OUR CLIENTS SAY
Principal, VWM Analytics
Chief Revenue Officer, Open Influence
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