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When To Use Pardot, Marketing Cloud, Or Both

When To Use Pardot, Marketing Cloud, Or Both

Marketing software is a $121 billion dollar industry. The industry is growing and shows no signs of slowing down. Known as the Martech 5000, a supergraphic that identifies all of the Martech solutions currently...

Inherited Salesforce Org | Creating an Actionable Plan

Inherited Salesforce Org | Creating an Actionable Plan

Part IV: Creating an Actionable Plan & How to Manage your Ongoing Requests Whoa! You have done a lot with your inherited Salesforce org … but how do we get to the point that we are ready to action the change that...

Salesforce Marketing Cloud, A Detailed Overview

Salesforce Marketing Cloud, A Detailed Overview

Introduction As businesses look for ways to broaden their brand visibility and enhance customer experience, you will need to utilize different tools and methods to achieve your digital marketing goals. Salesforce...

Pardot URL Basic Naming Structure Guidelines

Pardot URL Basic Naming Structure Guidelines

When you’re creating assets in Pardot, you’ll have the option to create custom URLs for more than just landing pages but for images, custom redirects, and other assets. So when we’re creating these URLs, especially for...

Creating a CSAT Survey with GetFeedback and Pardot

Creating a CSAT Survey with GetFeedback and Pardot

With the existing functionality in Pardot, it is quite difficult to capture survey information. Years ago, I remember building out an email template for a customer satisfaction survey, rating our service from 1 - 10....

What is Einstein Behavior Scoring and how does it work?

What is Einstein Behavior Scoring and how does it work?

Einstein Behavior Scoring is an intuitive tool created to help your company effectively close more deals. This feature allows sales representatives to have a clear view of each prospect and their overall likelihood of...

Pardot Snippets: A Quick Overview to Get Started

Pardot Snippets: A Quick Overview to Get Started

You may have heard about Pardot Snippets but just haven’t had the chance to start using them. We'll provide you with a quick overview of Pardot Snippets so you can get started using them. What are Pardot Snippets?...