How can you politely ask your unbsubscribed prospects to opt back into receiving your emails? Pardot Prospect Resubscribe is how. With this feature If you haven’t already done so, you can easily allow opted-out prospects to resubscribe to your emails when they engage with your Pardot forms. So if you’ve got a prospect who has unsubscribed, and they’re about to download some great content from your site, they can click a link on your form to quickly and easily opt back in. Then they’ll receive a resubscribe email, that confirms they want to resubscribe. And just like that, you have a prospect who has opted back in. Let’s walk through what you need to know, and how to set this up.

  1. Prospect Resubscribe – FAQ
  2. Setting up your Resubscribe Email Template
  3. Enabling Prospect Resubscribe
  4. Editing or Removing Resubscribe on Specific Forms


Prospect Resubscribe – Quick FAQ

  • Your Pardot account must have Handlebars Merge Language (HML) enabled in order to use this feature.
  • It is available for all Pardot editions.
  • Once you enable this feature it will appear on all of the forms. If you to change or remove this feature you can do so on. each individual form.
  • When the prospect resubscribes, the Opted Out field is set to False.
  • When a prospect resubscribes, the Opted Out field is the only mailability field that changes. Resubscribing doesn’t reset previous email bounces.
  • The ‘Do Not Email’ field isn’t affected by a prospect resubscribing.

How to Set up your Pardot Prospect Resubscribe Email Template

There are two ways you can set up your Pardot prospect resubscribe email template.

  1. Use the premade resubscribe email template.
  2. Create your own template and drop in the resubscribe link.

Using the Resubscribe Email Template

  1. Create your email template.
  2. When you select your layout template, search for the ‘Resubscribe Layout’.

image.pngIt will drop in the resubscribe link as a text link. If you want to change it to a button, try using an HTML button creator, like Jenna Molbys. You can replace the link text, by embedding the HTML for the button. Just be sure to update the link to the resubscribe tag, ‘Resubscribe'.

Or you can use our button HTML. Just change out the color. Here is what we used for our button.

<table border="0" cellpadding="0" cellspacing="0" width="100%">
            <td align="center">
            <table border="0" cellpadding="0" cellspacing="0" style="border-collapse: separate !important;" width="250">
                        <td style="background-color:#FFBA3C;color:#FFFFFF;font-size:14px;padding:10px 10px;border-radius:6px;font-family:Arial, Helvetica, sans-serif;text-align:center;border:solid 1px #FFFFFF"><a href="{{Resubscribe}}" style="color:#FFFFFF;text-decoration:none;">Resubscribe Now</a></td>

So this is what our email template looks like:

Create Your Own Email Template

If you’re using your own email template, you’ll just need to add the resubscribe link to your email template.

Enabling Prospect Resubscribe

Once you’ve set up your email template, it’s time to enable resubscribe.

  1. Navigate to Pardot Settings > Edit > Scroll down to the bottom to the ‘Prospect Resubscribe’ section.
  1. Check the box for ‘Set an email template to use to resubscribe’.
  1. Select the email template you just created.

The next section gives you the option to customize your resubscribe text. Customize your text, and click save.

Editing or Removing Pardot Prospect Resubscribe on Specific Forms

Now that you’ve set up your email template and enabled prospect resubscribe you may want to tweak the copy on some of the forms.

  1. Open up the form that you’d like to use this feature with.
  2. Navigate to the ‘Fields’ tab, then click edit next to the ‘email’ field, and navigate to the ‘Resubscribe’, tab.
  3. You’ll have the option to customize the text that appears on the form. Once you do so, just save and you should see it on your form.

This is what your form will look like:
image.pngAn easy way to test this is to go to your own prospect record in Pardot, scroll down to the malleability fields, and mark opted out as ‘True’. Then once you’re done testing, just switch it back to false.

So that’s it, that’s how to set up Pardot prospect resubscribe. As always, if you have any questions, feel free to reach out! 

Jennifer Contino

Jennifer Contino

Director of Marketing

Jen, our director of marketing comes to us with over a decade of marketing experience and nearly a decade within the Salesforce ecosystem. She’s known for her work with Pardot, creativity within the digital marketing space, and passion for marketing and the power of Pardot and Salesforce together.

About Roycon
We’re an Austin-based Salesforce Consulting Partner, with a passion and belief that the Salesforce platform’s capabilities can help businesses run more efficiently and effectively. Whether you are just getting started with Salesforce or looking to realize its full potential, Roycon specializes in Salesforce Implementations, Salesforce Ongoing Support, and Salesforce Integrations, and Development. We’re the certified partner to guide the way to increase Salesforce Adoption, make strategic decisions, and build your Salesforce Roadmap for success.