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Salesforce Marketing Cloud, A Detailed Overview

Salesforce Marketing Cloud, A Detailed Overview

Introduction As businesses look for ways to broaden their brand visibility and enhance customer experience, you will need to utilize different tools and methods to achieve your digital marketing goals. Salesforce...

Pardot URL Basic Naming Structure Guidelines

Pardot URL Basic Naming Structure Guidelines

When you’re creating assets in Pardot, you’ll have the option to create custom URLs for more than just landing pages but for images, custom redirects, and other assets. So when we’re creating these URLs, especially for...

Creating a CSAT Survey with GetFeedback and Pardot

Creating a CSAT Survey with GetFeedback and Pardot

With the existing functionality in Pardot, it is quite difficult to capture survey information. Years ago, I remember building out an email template for a customer satisfaction survey, rating our service from 1 - 10....

What is Einstein Behavior Scoring and how does it work?

What is Einstein Behavior Scoring and how does it work?

Einstein Behavior Scoring is an intuitive tool created to help your company effectively close more deals. This feature allows sales representatives to have a clear view of each prospect and their overall likelihood of...

Pardot Snippets: A Quick Overview to Get Started

Pardot Snippets: A Quick Overview to Get Started

You may have heard about Pardot Snippets but just haven’t had the chance to start using them. We'll provide you with a quick overview of Pardot Snippets so you can get started using them. What are Pardot Snippets?...