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How to Monitor Pipeline with a List View in Salesforce   In this video, we're going to be looking at how to monitor the pipeline with the list view. This is going to be useful for sales managers or sales directors who...

For the everyday marketer, prospects and clients are primarily their target audiences. Their marketing initiatives and efforts typically revolve around these two audiences and their needs. Their campaigns, content, and...

Marketing software is a $121 billion dollar industry. The industry is growing and shows no signs of slowing down. Known as the Martech 5000, a supergraphic that identifies all of the Martech solutions currently...

When it comes to marketing automation programs such as Pardot and Marketing Cloud we often associate Pardot with B2B and Marketing Cloud for B2C. In reality, when we are serving each audience we are still talking about...

Getting Started with Pardot Einstein Behavior Scoring Pardot Einstein brings together AI and Machine learning functionality to Pardot users. It allows users to become more efficient and focus on the right kind of...

How-to and Best Practices for Lead Nurturing with Pardot Lead nurturing with Pardot allows marketers to automatically distribute targeted marketing content to a specific group of people over time. Lead Nurturing has...

If you have not subscribed to the Salesforce Feature Retirement monthly digest, I’d highly recommend it. With so many changes in the Salesforce Ecosystem, this monthly digest will give you a heads up each month on what...

What is Pardot? Pardot is a B2B Marketing Automation platform by Salesforce, designed to help marketers automate their revenue-generating campaigns. The advanced automation functionality allows marketers to manage and...