Introduction As businesses look for ways to broaden their brand visibility and enhance customer experience, you will need to utilize different tools and methods to achieve your digital marketing goals. Salesforce...
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Pardot
Pardot URL Basic Naming Structure Guidelines
When you’re creating assets in Pardot, you’ll have the option to create custom URLs for more than just landing pages but for images, custom redirects, and other assets. So when we’re creating these URLs, especially for...
Best Practices for Better Email Deliverability in Pardot
Did you know on average approximately 7% of all emails end up in the spam folder? According to The 2020 Email Delivery Benchmark Study, only a little over 80% of all emails sent, actually reach the inbox. So while the...
How to Create Lead Queues in Salesforce for Lead Distribution
Queues help your teams manage leads, cases, service contracts, and custom objects. Records can be placed in a queue manually or through an automatic case or lead assignment rule, and the records will remain there until...
Creating your first record-triggered flow with no experience
Creating Salesforce Flows Hello and welcome. The objective of this article is to provide those new to Salesforce Flows with instruction on how to build a record-triggered flow that automatically updates a record (the...
Creating a CSAT Survey with GetFeedback and Pardot
With the existing functionality in Pardot, it is quite difficult to capture survey information. Years ago, I remember building out an email template for a customer satisfaction survey, rating our service from 1 - 10....
What is Einstein Behavior Scoring and how does it work?
Einstein Behavior Scoring is an intuitive tool created to help your company effectively close more deals. This feature allows sales representatives to have a clear view of each prospect and their overall likelihood of...
Pardot Snippets: A Quick Overview to Get Started
You may have heard about Pardot Snippets but just haven’t had the chance to start using them. We'll provide you with a quick overview of Pardot Snippets so you can get started using them. What are Pardot Snippets?...
How to Add Prospect Resubscribe with Custom Messaging on Pardot Forms
How can you politely ask your unbsubscribed prospects to opt back into receiving your emails? Pardot Prospect Resubscribe is how. With this feature If you haven't already done so, you can easily allow opted-out...