ROYCON ACADEMY
THE BLOG
Getting Started with Pardot Einstein Behavior Scoring Pardot Einstein brings together AI and Machine learning functionality to Pardot users. It allows users to become more efficient and focus on the right kind of prospects while making data-driven decisions to alter...
Unlock the Full Potential of Pardot and Commerce Cloud So here’s a situation that you’ve probably seen one time too many. At least I have. And in fact, you might even be the culprit here, causing this situation: A client buys an expensive, top-line system, like...
How-to and Best Practices for Lead Nurturing with Pardot Lead nurturing with Pardot allows marketers to automatically distribute targeted marketing content to a specific group of people over time. Lead Nurturing has changed the marketing game significantly over the...
If you have not subscribed to the Salesforce Feature Retirement monthly digest, I’d highly recommend it. With so many changes in the Salesforce Ecosystem, this monthly digest will give you a heads up each month on what features will be retired. If you’re a Pardot...
What is Pardot? Pardot is a B2B Marketing Automation platform by Salesforce, designed to help marketers automate their revenue-generating campaigns. The advanced automation functionality allows marketers to manage and automate their online marketing campaigns while...
So I’m sure you’ve heard that Einstein Discovery and Analytics is pret-ty rad. I mean, the lil’ guy basically took over Dreamforce 2019 when he showed up at the Opening Keynote. You can plop this tiny genius literally right in the middle of your meetings. You ask, and...
How I Passed the Pardot Certified Specialist Exam Hello, my name is Jermaine. This is my first time attempting to write a blog so let’s see how this goes. I wanted to choose a specialization and was given the opportunity to focus on Pardot as a Pardot Certified...
7 Pardot Releases in Winter '20 and Summer '19 You Should Know About With all the Pardot releases and the upcoming roadmap features, it’s no wonder there’s so much talk about Pardot. It can be a little confusing when you’ve got so many updates happening at once. We...