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How to Ensure a Successful Salesforce Implementation The reason why companies use Salesforce is to effectively streamline their processes and to profitability grow their customers. However, with Salesforce capabilities so vast it can be all too easy for businesses to...
Getting Started with Pardot Einstein Behavior Scoring Pardot Einstein brings together AI and Machine learning functionality to Pardot users. It allows users to become more efficient and focus on the right kind of prospects while making data-driven decisions to alter...
Have you ever purchased something online and what you received was not what you expected? Photo credit: Bored panda The same thing can happen with software implementations. The most effective way of mitigating this risk is by completing the discovery and architecting...
Unlock the Full Potential of Pardot and Commerce Cloud So here’s a situation that you’ve probably seen one time too many. At least I have. And in fact, you might even be the culprit here, causing this situation: A client buys an expensive, top-line system, like...
How-to and Best Practices for Lead Nurturing with Pardot Lead nurturing with Pardot allows marketers to automatically distribute targeted marketing content to a specific group of people over time. Lead Nurturing has changed the marketing game significantly over the...
How to Integrate Salesforce CPQ, Sales Cloud, Shopify, and Authorize.net Oftentimes, organizations will require a variety of applications to meet the needs of their unique and yet ever-changing business processes. While operating in several different applications,...
Transitioning Into the Salesforce Ecosystem In part I, of this series we outlined the Salesforce economy, potential economic growth, and provided a breakdown of the roles within the Salesforce ecosystem. Whether you are changing careers, returning to the workforce, or...