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Salesforce for Marketing

Maximize Your Digital Marketing Impact

Market from Anywhere – Deploy campaigns quickly from home, collaborate across teams, and keep marketers engaged with apps. We’ll help you get there.
Let's Talk Salesforce for Marketing
Customers expect a personalized and connected experience throughout all of the digital channels within your organization. No matter how they’re engaging with you, they expect a personalized experience. Traditional marketing tools have typically been designed to handle one touchpoint or just one touchpoint as part of the customer journey – this creates a disconnected customer experience. With the use of Salesforce, you’ll be able to manage every part of your customer’s journey, creating an even more connected and personalized experience. Let us help you get set up with Salesforce.
Know Your Customer
Data Integration from Any Source
Data Management & Sharing
Engage Across the Journey
Marketing, Commerce, Sales, & Service
Advertising, Email, SMS, Push, Social, & Custom Apps
Personalize with Intelligence
Marketing Orchestration & Automation
Real-Time Interaction Management
Lead Management
Measure the Results
Marketing Intelligence
Website Analytics

 

Engage Customers & Leads

Relationships at Scale
Salesforce powers 20.6B emails, 541M SMS & Push notifications & 22.8B Einstein events in cyber week.
Connected Touchpoints
Integrate email, SMS, Push, Chat, Bots, OTT, digital advertising, social, web, & customer-facing apps.
Breakdown of Silos
Use pre-built integrations to trigger actions between Marketing Cloud, Commerce, Sales, & Service.
Optimize Performance
Create a single source of truth with channel performance, campaign ROI & actionable insights.

%

Increase in the number of customers acquired from marketing efforts

  • Increases in number of leads from marketing efforts 32% 32%
  • Increase percentage of qualified leads discovered 30% 30%
  • Increase in the number of lead conversions from marketing efforts 22% 22%

Personalize Digital Communications

Smart Segments
Combine CRM, web analytics, & campaign data to understand customer behavior & optimize experiences.
1-to-1 Personalization
Progressively profile customers and business buyers to personalize interactions with dynamic content.
AI-Powered Experiences
Surface insights, predictions, & recommendations based on customer behavior & KPIs with Einstein AI.
React to Customers in Real-time
Connect online with offline interactions, use real-time context & decisioning to deliver the next best offer.

%

Increase in Campaign Effectiveness

  • Increase with campaign spending and optimization 26% 26%
  • Increase in overall Brand Awareness from marketing efforts 20% 20%
  • Increase in engagement across social channels 16% 16%

Measure & Optimize Total Marketing Performance to Drive Growth

Single Source of Truth
Connect & unify all marketing data, investments,
KPIs, & decision making.
AI Insight for Real-Time Optimization
Improve engagement, conversion, & ROAS across
all paid, owned, & earned channels.
Interactive Visualization, Reporting, & Apps
Empower smarter decision making at scale with custom dashboards, shareable reports, & instant solutions.
Alignment to Shared Business Goals
Drive growth & LTV across campaigns & customer journeys by analyzing brand lift, sales, & ROI data.

 

Source: Salesforce Customer Success Survey conducted from 2017-2019. Survey respondents were 2,094 from the AMER region, Salesforce customers randomly selected.

 

 

%

Average Increase in Overall Marketing ROI

  • Increase in the amount of pipeline generated from campaigns 38% 38%
  • Increase in efficiency in marketing analytics and reporting 45% 45%

Choose the Right Partner When Using Salesforce for Marketing

Leverage Our Marketing Automation & Digital Marketing Specialists.
Our technical platform capabilities and industry digital marketing best practices—gained from years of working with some of the world’s largest brands—have given us the skills and experience you need to drive results. We’ve got hands-on experience building marketing campaigns with Salesforce that drives revenue.

Maximize business impact.
Get more value from your Marketing Cloud and Pardot investment, faster. We’re here to help you maximize ROI and continue to innovate with Marketing Cloud and Pardot.

 

 

Get better, faster results.
Make your digital marketing transformation a reality with flexible options and support. Our Salesforce certified, digital marketing professionals are here to power your success. We can help you with:

  • Digital Marketing Automation
  • Email service provider replacement
  • Omni-channel communications
  • Journey/Nurture strategy
  • Personalized 1-to-1 journeys
  • Campaign services
  • Digital customer experience
  • Data & Reporting

We’re Here For You Every Step of the Way

Evaluate

We’ll help evaluate whether Salesforce is a good fit for you. We’ll find the right clouds and supporting applications/integrations you need to accomplish your business goals.

Design

We will design an effective system that empowers users while providing leadership with the insights on the overall performance they need to make business decisions.

Build

The solution is built in a transparent manner where you understand what is being built and why design patterns are being used, so you can successfully and fully own the product.

Training/Adoption

We want you to get the most out of your investment and will provide the stakeholders and product owners with the training and tools to measure and encourage the adoption of Salesforce.

Measure

We’ll provide you with metrics to understand what’s working well and what can be improved, so you can plan and be agile and respond to changing market conditions.

Ready to get started?

We’re ready to help. Connect with us to learn how we can help you leverage Salesforce for
Marketing to maximize your business impact.

Let's Talk Salesforce for Marketing