Pardot Einstein Behavior Scoring – Getting Started
Getting Started with Pardot Einstein Behavior Scoring Pardot Einstein brings together AI and Machine learning functionality to Pardot users. It allows users to become more efficient and focus on the right kind of...
The Salesforce Identity and Access Management Designer Certification Exam
How to Pass the Identity and Access Management Designer Exam At the beginning of April, when we were in the throes of Covid-19, I set the goal to become both a System and an Application Architect by October. I had been...
Why discovery and architecting phases are so important in a Salesforce implementation
Have you ever purchased something online and what you received was not what you expected? Photo credit: Bored panda The same thing can happen with software implementations. The most effective way of mitigating this...
Salesforce Developer 1 Certification – How to Pass the Exam
The Salesforce Platform Developer I is a baseline certification for any Salesforce Developer. The major objective of this certification is to make sure that developers have hands-on expertise on platforms like APEX and...
Salesforce Certified App Builder Exam – How I Studied and Passed
Salesforce Certified App Builder Exam - Who is the certification for? The Salesforce Platform App Builder certification is ideal for Salesforce professionals who want to enhance their knowledge for designing, building,...
Five Fun And Awesomely Artful Ways to Win With Weaving Pardot With Commerce Cloud
Unlock the Full Potential of Pardot and Commerce Cloud So here’s a situation that you’ve probably seen one time too many. At least I have. And in fact, you might even be the culprit here, causing this situation: A...
Lead Nurturing with Pardot – Best Practices
How-to and Best Practices for Lead Nurturing with Pardot Lead nurturing with Pardot allows marketers to automatically distribute targeted marketing content to a specific group of people over time. Lead Nurturing has...
Integrating Salesforce CPQ, Sales Cloud, Shopify & Authorize.net
How to Integrate Salesforce CPQ, Sales Cloud, Shopify, and Authorize.net Oftentimes, organizations will require a variety of applications to meet the needs of their unique and yet ever-changing business processes....
Pardot-Only Logins Set to Retire by Spring ‘21
If you have not subscribed to the Salesforce Feature Retirement monthly digest, I’d highly recommend it. With so many changes in the Salesforce Ecosystem, this monthly digest will give you a heads up each month on what...